I think many of you will relate to my story. I’m sure I’m not the only new author who has committed the mistakes that I did. When I decided to write a novel, I only thought about what I needed to do to write a manuscript. I asked my wife to look into how we could self-publish. I set a goal of writing four books in one year. I’ve always been a good story-teller and many people encouraged me to write a book. Naively I thought:
- My great story would translate into a great book on the first draft. (It took a few drafts to become the great novel it is.)
- My wife would only have to fix the typos and spelling errors.
- We would be good to go for uploading it to be published.
- Our friends and family would buy the book for themselves and for gifts.
- Word of mouth would create frenzied buying; soaring my first book onto the bestseller lists.
I did say we were naive. My first book, Meant to Be, was published by CreateSpace, Kindle Digital Publishing (KDP), and Smashwords in June, 2011. (Carolynn will tell you how all that went in a future blog.) I immediately began work on the second book in the “Meant to Be” series, The Couples (published Dec, 2011). I also was making notes for book three as ideas came to me. This activity was taking place during the weeks that Carolynn was trying to manipulate Meant to Be into the multiple different formats each publisher required. By the time the first book was published, the second was completed. Carolynn went into editing and publishing mode while I wrote book three (Finding Each Other, which will be available late Spring 2012).
Meant to Be and The Couples are beautiful novels about people who are striving to find their soul-mate; their life-partner; the person they are meant to be with the rest of their lives. We are getting great feedback on both books. People have told us that the characters are like family; they like them and want to know what is going to happen next. Although the books are selling, they are not selling as well as we think they should. We needed to figure out why.
I’m sure most of you have already spotted what our near fatal mistakes were.
- Error #1 - We had no marketing plan in place.
- Error #2 - Carolynn was the only one who read and edited the first book.
- Error #3 – We did not sign up for a Twitter account.
I’m not sure which mistake was more egregious. I can tell you the second error was easiest to correct. The Couples was read by multiple people who made suggestions and corrections, in addition to Carolynn’s editing. This will continue to be our standard operating procedure until we are able to afford a professional editor.
Neither of us had any experience with marketing. We did create a website and a Facebook page. After that our search for knowledge began. Carolynn and I began to read everything we could find online, and in print, about book marketing. There is a wealth of excellent sources available. We were amazed at how much helpful information this community shares. Following are some of our favorites. I will also update the blog roll with the various blogs we enjoy following. These are not complete lists. They are just the ones we seem to reference the most. I’m sure I have missed a few and will update the blog roll as I find them. By the way, we now have a marketing plan, a blog, and a Twitter account.
The helpful blog list:
- http://janefriedman.com/about-jane/Jane Friedman – Media Professor + Speaker, frequent guest blogger http://janefriedman.com/free-advice-for-writers/writing-advice-archive/
- http://www.thebookdesigner.com/Joel Friedlander – Practical advice to help build better books. Be sure to get his free 24 page report w/ self-publishing tips, resources, do’s and don’ts - http://www.thebookdesigner.com/free-10-things-you-need-to-know-about-self-publishing/, http://www.thebookdesigner.com/2010/11/52-great-blogs-for-self-publishers/
- http://robertleebrewer.blogspot.com “My Name is not Bob” by Robert Lee Brewer, http://robertleebrewer.blogspot.com/2011/10/best-tweeps-for-writers-to-follow-2011 , http://robertleebrewer.blogspot.com/2010/12/seo-tips-for-writers-how-to-optimize.html
- http://www.bookbuzzr.com/blog/ Has many guest bloggers. Found a lot of info on marketing and using social media. http://www.bookbuzzr.com/blog/book-marketing/50-things-to-tweet-about/
- http://bookmarketingmaven.typepad.com/ Dana Lynn Smith – The Savvy Book Marketer. Dana has great marketing information and is a frequent guest blogger.
- http://www.writersdigest.com/ , http://www.writersdigest.com/editor-blogs/there-are-no-rules/marketing-self-promotion/back-to-basics-a-writers-101-guide-to-blogging , http://www.writersdigest.com/editor-blogs/questions-and-quandaries
- http://authormichaelhicks.com/2011/09/28/amazon-book-reviews-liking-tagging-sharing/ Michael Hicks shares a video of how to post reviews, likes and tags to Amazon. I sent this to everyone on my email, Facebook and Twitter lists. We need to encourage people to post reviews of our books.
I hope you find these sites helpful. What other blogs and websites do you like? Please share in the comments.